About
Sambo Guitars

25 years ago, Benjamin built his first guitar. 



Then came the recording studio, then the agency – and somehow, the music got left behind. 



Now we’re turning back time. Not because we’re sentimental, but because we know one thing for sure: AI can do many things, but it can’t build a guitar. 



We want less screen, more wood. Less digital, more craft. Every Sambo is handmade – with flaws, with soul, with attitude. 



In the end, we’re just making the guitars we always wished we had.

Sambo Guitars

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